Friday, April 13, 2007

Radical Transparency

I just read an amazing article in WIRED magazine. It spoke of a topic I have been trying to sell to clients over the past few months. It’s about exposing your organization beyond the general “letting go” of brands everyone is talking about. Below are a few quotes that attracted my attention.

- “A single Google search determines more about how they're perceived than a multimillion-dollar ad campaign”

- “The Internet has inverted the social physics of information. Companies used to assume that details about their internal workings were valuable precisely because they were secret. If you were cagey about your plans, you had the upper hand; if you kept your next big idea to yourself, people couldn't steal it. Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings.”

- “Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies. It is a strange and abrupt reversal of corporate values.”

- “Venture capitalists now demand that CEOs be fluent in blogspeak.”

- “Microsoft now encourages its engineers to blog freely about their projects.”

- “Google is not a search engine. Google is a reputation-management system.”

- “When you type in a term, the search engine puts the site with the most links pointing toward it at the top of the list. That means bloggers and discussion boards are extremely powerful in influencing Google's search results, because bloggers and discussion-board posters are promiscuous linkers, constantly pointing to things they love or hate.”

- “It's hard to trust anyone who doesn't list their dreams and fears on Facebook.”
Read the full article here

1 comment:

rokoz said...

It is totally true, today the more you open up and share with other people the more you are trusted.

Microsoft programers have been blogging about their projects since years, before that everything was out in the forums same goes to netscape and linux.

On top of blogging and more important is the proliferation of "open source" applications, operating systems and programs.

Open source have proven that being discreet and all freaked out on IP limits growth. Having an application being studied and analyzed by million for free will help much more than having 1000 programers only working on it.

This is the age of information sharing and it is just starting.